Advertising is not easy in times of saturated markets and information/advertising overload. It is therefore all the more important to address target groups adequately and to pick them up emotionally if you want to be perceived as an advertiser. With the Emotional Resistance AdCheck, INNOFACT offers a quick and well-founded approach to examine advertising media in the natural competitive environment for their emotional impact.
Clients and partners from various industries use the INNOFACT Emotional Resistance AdCheck to investigate and eliminate psychological and emotional barriers to perception in the target group. In this way they gain decisive competitive advantages in highly competitive markets.