First of all, the awareness and brand fit of the influencer are measured. At the same time, the surveyed consumers evaluate the personality of the influencer using various image criteria.
In the next step, the image dimensions of your brand are determined. In the comparison the INNOFACT Influencer Fitting Test shows in detail how the Influencer affects the target group and transports the intended image of your brand.
The tool is especially exciting when several influencer personalities are involved. The INNOFACT Influencer Fitting Test checks which of the available ambassadors are best suited to the product, the brand and the industry.
The tool also shows in detail strengths and weaknesses in the different image dimensions of the influencer and the brand. Thus it can be revealed where positive synergy effects can be expected from a cooperation.