The crucial questions in online advertising are still the same: Who has seen the online advertising media? How did users perceive the campaign? And: how does this affect brand parameters such as awareness, image or probability of use?
Classic advertising impact tracking only allows to track the performance of a campaign. However, the direct effects of advertising media contact are not examined.
This is new with the Cookie Panel from INNOFACT: Here, users can be specifically asked about a validated advertising contact. In addition, a parallel measurement of structurally identical control groups is possible. In this way, INNOFACT can evaluate whether an online campaign was successful.