Big-data analysis has the advantage of being fast, deep and without interviewing. Already today, large amounts of purchase or behavioral data are generated virtually incidentally by end consumers in a digital context. Big players like Google, Facebook or Amazon are leading the way.
INNOFACT has a tracking panel where the behaviour of several thousand online users is measured in real time 24 hours a day, 7 days a week – unaffected and undistorted. This way you know where your target groups move during their customer journey on the stationary or mobile internet and which pages or apps are particularly relevant in a competitive comparison.