The eye-tracking method can reveal what customers perceive, like or dislike about your advertisements, brochures, TV commercials, posters, websites, packaging or products. Until now, however, the necessary eye-tracking studies were associated with complicated equipment and high costs.
This is where INNOFACT’s innovation comes in: an online-based eye-tracking system without any additional equipment. Only a webcam and a calibration of the eye area of the respective test person in front of his PC is necessary. You can therefore understand your customer’s point of view without great effort – quickly, cost-effectively and scalable to reliable case numbers.