During the payment process in any branch, customers will receive a coupon asking them to take part in a survey together with the receipt. Participation can be done by calling up an URL or by scanning a QR code. The impulse to issue the coupon can be, for example, a certain product purchased by the customer, the composition of his shopping basket, or the use of a customer card.
When the customer logs on to the INNOFACT survey server later on, an automated validity check with the merchant’s checkout server takes place. Information on the issuing location of the coupon (branch, POS or sales personnel number, issuing date, etc.) or on the purchased products can be supplied. This data is stored in the data record together with the replies. Thus INNOFACT knows where and what your customer has bought and can ask individual questions