INNOFACT regularly measures the advertising perception of brands that advertise or are present in the Gaming-/E-Sports sector. In addition, brand sympathy, interest in buying/use, innovativeness and fit of the brands to e-sports are determined.
1,000 gamers with an interest in e-sports will be surveyed. The study comprises 30 brands of endemic and non-endemic industries (endemic: content-related proximity to the gaming/e-sports topic or to events, e.g. technology companies).