Relevant content is the elixir for good communication. In times of content marketing, this is all the more true. Market research is therefore the beginning of every good content strategy, because researching people and their needs ensures absolute relevance. The use of representative survey results in PR strategy creates attention and reputation, but also strengthens a communication path that is credible in the long term.
Numerous content marketing and PR agencies use for that reason the cooperation with INNOFACT to create studies for clients or for themselves to check and optimise the effectiveness of their communication measures.