Build on Market Research –
Ensure Sales Success

Market research provides valuable data for planning, development and operation of real estate projects. As a leading German online market research institute, INNOFACT has direct access to over 500,000 consumers and the core target groups of the real estate industry via its own panels. Decision makers, homeowners, investors, tenants, landlords, people ready to move and interested to buy can be analysed nationally, regionally or against any of the top-fourteen property locations in Germany.

Companies in the real estate industry use the cooperation with INNOFACT to check awareness and image, to explore the wishes and opinions of their target group, and to align offers even more closely to the needs of their customers. In this way clients secure a decisive competitive advantage in fiercely competitive markets.

answers with method

INNOFACT explores trends, analyses markets and opinions of target groups, determines willingness to purchase, and surveys customer satisfaction using tried-and-tested as well as innovative methods in modern market research.

Contact person for interested parties:
Ole Philippsen

Tel.: +49 211 – 86 20 29-273
Fax: +49 211 – 86 20 29-210

Email

Trust the Specialists

INNOFACT Unit Director Ole Philippsen is a long-term expert in real estate marketing and market research, co-author of various industry studies and special publications, and guest lecturer at various academies and real estate institutions.

Analyses

  • Market analyses
  • Target group analyses
  • Project analyses
  • Acceptance checks
  • Marketing checks
  • Customer analyses

SOlutions

  • Agencies
  • Brokerage companies
  • Project developers and constructors
  • Researcher
  • Housing companies
  • Housing cooperatives

Target Groups in Panel

  • Landlords
  • Tenants and people looking for an accommodation
  • Owners and people looking for an investment
  • Investors and property searchers
  • Commercial decision-makers

Solutions

Conventional location and market analyses from secondary data are checked, supplemented and enhanced by up-to-date surveys directly with the core target groups. In this way, investment decisions in locations can be verified in a sustainable manner.

Project example:
For a new urban district in Hamburg-Altona, INNOFACT is asking 400 people who are planning to buy a condominium in Hamburg in the next 24 months about the type, quality and use of the property they are looking for and their preferred microlocation.

  • Interview length approx. seven minutes
  • Development and coordination of questionnaire
  • Carrying out 400 interviews
  • Evaluation and preparation of a report with recommendations for action
  • Costs: From 7.500 Euros.

For special construction projects, the wishes and needs of potential customers are analysed and evaluated simply, quickly and cost-effectively. In this way, products and offers can be geared to the actual needs of the target group.

Project example:

For a new high-rise residential building in Frankfurt’s Europaviertel, INNOFACT interviewed 200 people who would like to buy a condominium in Frankfurt in the next 24 months. The project and the offers are presented and the attractiveness, the advantages and disadvantages as well as the willingness to buy are analysed from the target group’s point of view.

  • Interview length approx. five minutes
  • Development and coordination of questionnaire
  • Conducting 200 interviews
  • Evaluation and preparation of a report with recommendations for action
  • Costs: From 5.800 Euros.

For special construction projects, the opinions of residents and those directly affected are analysed and evaluated. Thus, building plan procedures, image campaigns or political lobbying can be supported by the dedicated data and facts.

Project example:

INNOFACT presents the project to 400 residents and neighbours for a new multi-storey car park with retail spaces in Berlin-Mitte. The assessment, the attractiveness, the location advantages and the usage prognosis from the perspective of those directly affected are analysed.

  • Interview length approx. five minutes
  • Development and coordination of questionnaire
  • Carrying out 400 interviews
  • Evaluation and preparation of a report with recommendations for action
  • Costs: From 6.500 Euros
  • Interview length approx. five minutes
  • Development and coordination of questionnaire
  • Conducting 200 interviews
  • Evaluation and preparation of a report with recommendations for action
  • Costs: From 5.800 Euros

Before sales start, marketing materials are analyzed for potential weaknesses from the target group’s point of view. In this way, communication can be adapted to the wishes of the target group and sales success can be optimized.

Project example:

For a new residential complex in Munich-Freising INNOFACT interviews 200 people who would like to buy a condominium in Munich in the next 24 months. The project and the marketing materials are presented and the attractiveness, willingness to buy, information needs and media usage behavior of the target group are analyzed.

  • Interview length approx. ten minutes
  • Development and coordination of questionnaire
  • Conducting 200 interviews
  • Evaluation and preparation of a report with recommendations for action
  • Costs: From 7.500 Euros

More INNOFACT Market Research Solutions

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