Is the new product packaging convincing in the supermarket? Does the packaging on the shelf attract enough attention compared to competing products? And where is there still potential for optimising product presentation at the point of sale? The INNOFACT Shelf Simulationprovides answers to such and similar questions. With this innovative online test, clients explore crucial questions regarding the purchasing decision processes of consumers and target groups at the PoS. Through its own panels, INNOFACT has direct access to over half a million consumers throughout Germany and delivers impressive results. Suppliers of consumer goods of all kinds use the cooperation with INNOFACT to secure decisive competitive advantages at the PoS through INNOFACT Shelf Simulation.